1、 2250 单词， 12000 英文字符， 3600 汉字 出处： Michael S. C. Tse, Maleen Z. Gong. Online Communities and Commercialization of Chinese Internet LiteratureJ. Journal of Internet Commerce, 2012, 11(2):100-116. 1 外文资料翻译译文 Online Communities and Commercialization of Chinese Internet Literature MICHAEL S. C. TSE, MALE
2、EN Z. GONG This article presents a case study on roles of online communities in development and commercialization of Chinese Internet literature (CIL). Online communities are widely used in ethnic Chinese com- munities for publication of CIL works. Uses of online communities in publication of CIL wo
3、rks enhance authors and readers experience and facilitate the growth of the CIL market. In turn, the growth of the CIL market creates new business opportunities that eventually lead to CIL commercialization. Evidences from the case show that the roles of online communities on CIL commercialization a
4、re much larger than simply being a new product development platform. KEYWORDS: e-commerce, e-publishing, Internet literature, inter- net users, online community INTRODUCTION The development of the World Wide Web (WWW) and the rapid growth of the Internet population in the 1990s opened up new windows
5、 of opportunities for Internet users. Many individuals and business organizations seized these opportunities and utilized the Internet in their business operations (Amit and Zott 2001; Zhuang 2005). At the same time, noncommercial uses of the Internet were also booming. Online communities, as a comp
6、uter network application originated from the pre-Internet age, enjoyed a new lease of life. Online communities are groups of individuals who engage in many-to-many online interactions with others who share common interests in specific subject domains (Bishop 2007; Chen, Wu, and Chung 2008; Fuller, Jawecki, and Muhlbacher 2007; Gal-Oz, Grinshpoun and Gudes 2010; Madupu and Cooley 2010; Williams and Cothrel 2000). Driven by shared enthusiasm for an issue or an activity, individ
